Customer Reviews Matter!
How Important Are Customer Reviews for Your Business?
93% of Internet users claim that reading a review has impacted their buying habits.
Key Insights on Customer Reviews
Statistics show the undeniable impact of customer reviews on purchasing decisions.
1.5X Impact
Customers are 1.5X more likely to be influenced by a review than a discount offer.
Importance of Reviews
Over 25% of consumers trust a rating only if it has 11-50 reviews, while 19% expect between 51 and 100.
Fast Response Expected
53% of customers expect businesses to respond to negative reviews within a week, with 1 in 3 expecting a response in 3 days or less.
Negative Reviews Cost
86% of users think twice before purchasing from a company with bad reviews, and 92% only engage with businesses with 4-star ratings or higher.
Google Dominates Reviews
73% of all online reviews are hosted by Google, far more than competitors like Yelp (6%) and Facebook (3%).
31% More Spending
Customers are likely to spend 31% more on businesses with “excellent” reviews, and negative reviews can lead to losing up to 30 customers.
How Many Reviews Do You Need?
Understanding the number of reviews required for building consumer trust.
Based on recent surveys, consumers need to see a certain number of reviews before they trust them:
- Over 25% of consumers only trust a rating if it has between 11 and 50 reviews.
- 19% of shoppers expect between 51 and 100 reviews before forming a strong opinion.
Fast Responses to Negative Reviews Are Critical
What do consumers expect when businesses face negative reviews?
Consumers expect businesses to respond quickly to negative reviews. According to ReviewTrackers:
- 53% of customers expect a response within a week, while 1 in 3 expects it within 3 days or less.
- 63% say at least one company they reviewed never responded to their feedback.
- Customers lose trust when businesses don’t act on feedback promptly.
Frequently Asked Questions
Common questions about the importance and impact of customer reviews.